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Exploratory Jury Research

Exploratory jury research is designed to help counsel identify key themes, critical questions, problem areas, and holes in the story early in a case before the record is closed. Exploratory research (often called focus groups) can be conducted as early as before filing a case or prior to receiving an indictment, and is also often conducted while discovery or investigations are still open. It’s similar to testing a proof of concept to see what works, what doesn’t, and what’s missing. These projects are often less formal than traditional mock trials. They are designed to provide ample opportunities for surrogate jurors (jury-eligible, demographically-matched surrogate jurors from the venue, or a matched venue when appropriate) to tell us what they think is important, what they would like to know in order to make a decision, and from whom they would want to hear it. The Caissa Group will design each project especially for a specific case’s situation and requirements.